In 2021, Guayakí selected five student “Ambacebadores” to participate in a Guayakí Community Immersive Program. As part of a new Sustainability and Social Justice Internship, this first cohort of students did an analysis of Guayakí’s sustainability communication, conducted competitor research, and proposed strategies to improve Guayakí’s transparency, branding, and direction as either an advocate or activist company.
